Malevich Festival


More about the project
My role

Lead Designer · Communication & Print · 
Full-cycle visual system 
(sole designer responsible for the entire project)
Task

Develop a comprehensive visual identity and communication system for the Festival of Contemporary Culture in Park Malevich. Establish a distinct design language. Present and defend the solution before the Ministry of Culture.
Scope

Research & concept development · Stakeholder interviews & presentations · Identity system · Typography & graphic language · Navigation & wayfinding · Printed materials · Communication design




The identity is built on Malevich’s idea of reducing form to its purest geometry. The system relies on three fundamental shapes: a circle, a square, and a cross — which define both the typographic structure and the visual rhythm of the festival.



Festival images are enlarged and stretched until they break into pixel fragments. This process creates a visual metaphor for Malevich’s search for pure form: photography dissolves into geometry, revealing the underlying structure of the image.






Outdoor media prioritizes instant recognition. The QR code becomes a key navigation element, enabling quick access to information. In several formats, it appears independently, serving the client’s need for fast, direct interaction with the program and venue details.












NEXT
Hi, I’m Dasha Kutsil, 
a communication designer and visual strategist.

I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels 
both intelligent and emotional.

Structure, motion, and generative tools — the way for me to find 
where clarity becomes character.
Dariekutsil@gmail.com
Instagram
IN9

About the project




My role

Visual & Motion Designer 
(Graphic, icons color accents, motion)

Task

Establish a visual and motion direction for an IoT/eSIM platform. Design a graphic language that communicates connection, signal flow, and technological clarity.
Scope

Key visual  · Motion · Color direction 

The web design system translates the logic of data flow into interface geometry. Each module works as part of a grid that organizes information the way a network organizes connections. 
The color palette is restrained and neutral, allowing the glowing pixel symbol to act as the visual accent — a metaphor for signal, transmission, and constant connectivity.






















NEXT
Hi, I’m Dasha Kutsil, 
a communication designer and visual strategist.

I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels 
both intelligent and emotional.

Structure, motion, and generative tools — the way for me to find 
where clarity becomes character.
Dariekutsil@gmail.com
Instagram

COD.JE 


About the project
My role

Lead Designer · Naming · Communication & Print · Visual system · Generative graphics · 3D design
(sole designer responsible for the entire project)
Task

Create an identity for a jewelry brand built around algorithmic form-making. Develop a naming concept, visual language, 3D jewelry models, and brand communication
Scope

Naming · Identity system · Generative tool in TouchDesigner · 3D modeling of rings · Motion design · Printed materials · Brand communication 


COD.JE is a brand where jewelry is generated through code. The identity is built on the idea of pressure, deformation, and the transformation of digital processes into physical form. The visual language treats code as material: something that bends, stretches, and reshapes itself into objects.








Code becomes the foundation for both graphics and product design. A single algorithm drives the entire visual world: typography and jewelry follow the same logic of deformation and pressure, creating a unified 
design system.

The algorithm produces a series of generative shapes, which are then translated into 3D models and prototypes. The jewelry pieces preserve the visual tension of the system: soft pressure, stretched surfaces, and organic distortion.













NEXT
Hi, I’m Dasha Kutsil, 
a communication designer and visual strategist.

I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels 
both intelligent and emotional.

Structure, motion, and generative tools — the way for me to find 
where clarity becomes character.
Dariekutsil@gmail.com
Instagram

Brat

About the project




My role

Lead Designer · Brand Identity · Motion & 3D · 
Packaging & Product Design
(sole designer responsible for the entire project)
Task

Create an identity system for a tableware brand built around the idea of shared evenings and revived traditions. Develop the naming, visual language, product imagery, packaging structure, and 3D models.
Scope

Naming · Brand identity · Visual and graphic system · 3D modeling · Motion design · Packaging concept and structural layouts · Product graphics · Merchandise · Communication design 


Traditional patterns are often perceived as outdated. Brat reimagines them as something contemporary, emotional, and alive. The visual system merges the softness of ornament with the clarity of modern geometry, creating a warm but structured identity.




The system is based on two principles: heritage and simplicity. Shapes evolve from fluid, decorative silhouettes into precise geometric forms, establishing the visual DNA of the brand.







The packaging unfolds like a tablecloth, revealing a pattern inside — an intimate gesture that feels like opening a keepsake. Simple, personal, and nostalgic.

All items are made from recycled plastic and include bratina, spoons, and tableware sets. Each piece functions both as an object of daily use and as a symbol of connection.




The interior concept follows the brand’s form language: soft silhouettes become architectural elements, creating a playful and welcoming retail environment.


All items are made from recycled plastic.
Includes bratina, spoons, and tableware sets.
Each piece is designed as both a practical object and a symbol of connection.


The custom logotype and typography use wide spacing to create a calm rhythm. This gesture expands the traditional forms and introduces a contemporary structural logic.












NEXT
Hi, I’m Dasha Kutsil, 
a communication designer and visual strategist.

I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels 
both intelligent and emotional.

Structure, motion, and generative tools — the way for me to find 
where clarity becomes character.
Dariekutsil@gmail.com
Instagram
Digital Opera


About the project
My role

Lead Designer · Identity & Print · Motion 
(sole designer responsible for the entire project)
Task

Create an identity and visual system for Digital Opera Fest — Digital Opera is a multidisciplinary festival combining classical performance, theatre and digital media.
Scope

Naming logic · Identity & graphic language · Layout system · Printed materials · Brandbook structure & guidelines


Digital Opera is a multidisciplinary festival combining classical performance, theatre and digital media.The identity merges digital rhythm with the visual language of classical performance.




The “<” symbol functions as a digital accolade linking Digital and Opera.
It references the brace that connects staves in a musical score, merging digital logic with classical structure.





A simplified version of the logo is used for merchandise and informal communication. It keeps the same geometry but works better on fabric and small-scale materials.



The pattern is created from rectangular modules that repeat the rhythm of a score.

The illustrations use the same modular elements as the pattern. They reference stage movement and scenography while staying within the system’s grid.



Brandbook








NEXT
Hi, I’m Dasha Kutsil, 
a communication designer and visual strategist.

I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels 
both intelligent and emotional.

Structure, motion, and generative tools — the way for me to find 
where clarity becomes character.
Dariekutsil@gmail.com
Instagram
Neva financial solution

About the project




My role

Motion Designer · Communication Design
Task

Develop a motion system and translate the brand’s identity into digital communication materials, focusing on clarity, flow, and modular structure.
Scope

Animated layouts · Branded applications · Communication materials 


The visual identity is built around the metaphor of a river — a smooth and continuous flow of information and value. This concept defines every layer of design: from the curved “N” symbol to the fluid transitions in the interface and motion.








The animation system translates abstract financial processes into a clear visual rhythm based on vertical flow, layered motion, and controlled easing curves












NEXT
Hi, I’m Dasha Kutsil, 
a communication designer and visual strategist.

I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels 
both intelligent and emotional.

Structure, motion, and generative tools — the way for me to find 
where clarity becomes character.
Dariekutsil@gmail.com
Instagram


My Oasis here:)



Hi, I’m Dasha Kutsil, 
a communication designer and visual strategist.

I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels both intelligent and emotional.

Structure, motion, and generative tools — the way for me to find where clarity becomes character.

Dariekutsil@gmail.com
Instagram





Education

HSE Art & Design School — BA in Communication Design
2023–2027 (expected)

Mental Chantal — AI in Creative Practice
2024





Experience

Graphic Designer / Creative Agency
2024–Present / Moscow

Graphic Designer / Creative Agency2023 – 2024 / Bali, Indonesia — Remote

Graphic Designer / Freelance
2021 – Now

My Oasis

A space for everything that doesn’t fit into projects 
(experiments, stories, and small things)
 






Coworking lover (this photo was taken
in Rostov, in my grandma’s garden)
I love the mix of art and technology. In my first year, 
I built a small machine that drew posters for me
while I drank cocoa





I love making jewelry
I love making books. Some of them end up at exhibitions  (this year at Pereplet in Sevkabel Port)

Talking about where my ideas come from. Honestly? Everywhere

A random Tuesday: me styling Slava Marlow