COD.JE is a jewelry brand built around algorithmic form-making.
The name merges code and jewelry, creating a conceptual frame where digital logic becomes a tool for crafting physical beauty.

The brand identity and ring collection are based on generative processes.
Each ring is grown algorithmically from digital “pressure fields” that distort the geometry and create unique sculptural forms.
The result bridges technology and ornament, turning computational logic into an emotional, tactile object.

The visual system translates this idea into communication.
Graphics reproduce the same tension and distortion that shape the rings.
Vertical movement, controlled noise, and stretched typography reflect the brand’s sculptural logic without imitating traditional jewelry aesthetics.

A custom generative tool was developed in TouchDesigner.
It produces dynamic patterns, materials, and pressure maps that serve as both a design instrument and a visual signature.
This makes the brand system flexible, alive, and deeply connected to the production method.

The identity extends across packaging, print materials, motion, digital assets, and 3D product visualization.
All components follow the same logic: technology as a source of individuality, not standardization.

Project by Daria Kutsil, 2024–2025.
Includes naming, creative direction, generative graphics, 3D models, motion design, and full identity system.