brat — dariekutsil

Brat

My role

Lead Designer · Brand Identity · Motion & 3D ·
Packaging & Product Design
(sole designer responsible for the entire project)

Task

Create an identity system for a tableware brand built around the idea of shared evenings and revived traditions. Develop the naming, visual language, product imagery, packaging structure, and 3D models.

Scope

Naming · Brand identity · Visual and graphic system · 3D modeling · Motion design · Packaging concept and structural layouts · Product graphics · Merchandise · Communication design

Traditional patterns are often perceived as outdated. Brat reimagines them as something contemporary, emotional, and alive. The visual system merges the softness of ornament with the clarity of modern geometry, creating a warm but structured identity.

The system is based on two principles: heritage and simplicity. Shapes evolve from fluid, decorative silhouettes into precise geometric forms, establishing the visual DNA of the brand.

The packaging unfolds like a tablecloth, revealing a pattern inside — an intimate gesture that feels like opening a keepsake. Simple, personal, and nostalgic.

All items are made from recycled plastic and include bratina, spoons, and tableware sets. Each piece functions both as an object of daily use and as a symbol of connection.

The interior concept follows the brand’s form language: soft silhouettes become architectural elements, creating a playful and welcoming retail environment.

All items are made from recycled plastic.
Includes bratina, spoons, and tableware sets.
Each piece is designed as both a practical object and a symbol of connection.

The custom logotype and typography use wide spacing to create a calm rhythm. This gesture expands the traditional forms and introduces a contemporary structural logic.

Hi, I’m Dasha Kutsil,
a communication designer and visual strategist.

I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels
both intelligent and emotional.

Structure, motion, and generative tools — the way for me to find
where clarity becomes character.

Dariekutsil@gmail.com
Instagram