COD.JE
About the project
My role
Lead Designer · Naming · Communication & Print · Visual system · Generative graphics · 3D design
(sole designer responsible for the entire project)Task
Create an identity for a jewelry brand built around algorithmic form-making. Develop a naming concept, visual language, 3D jewelry models, and brand communicationScope
Naming · Identity system · Generative tool in TouchDesigner · 3D modeling of rings · Motion design · Printed materials · Brand communication
COD.JE is a brand where jewelry is generated through code. The identity is built on the idea of pressure, deformation, and the transformation of digital processes into physical form. The visual language treats code as material: something that bends, stretches, and reshapes itself into objects.
Code becomes the foundation for both graphics and product design. A single algorithm drives the entire visual world: typography and jewelry follow the same logic of deformation and pressure, creating a unified
design system.
The algorithm produces a series of generative shapes, which are then translated into 3D models and prototypes. The jewelry pieces preserve the visual tension of the system: soft pressure, stretched surfaces, and organic distortion.
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Hi, I’m Dasha Kutsil,
a communication designer and visual strategist.
I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels
both intelligent and emotional.
Structure, motion, and generative tools — the way for me to find
where clarity becomes character.
Dariekutsil@gmail.com
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