Malevich Festival
More about the project
My role
Lead Designer · Communication & Print ·
Full-cycle visual system
(sole designer responsible for the entire project)Task
Develop a comprehensive visual identity and communication system for the Festival of Contemporary Culture in Park Malevich. Establish a distinct design language. Present and defend the solution before the Ministry of Culture.Scope
Research & concept development · Stakeholder interviews & presentations · Identity system · Typography & graphic language · Navigation & wayfinding · Printed materials · Communication design
The identity is built on Malevich’s idea of reducing form to its purest geometry. The system relies on three fundamental shapes: a circle, a square, and a cross — which define both the typographic structure and the visual rhythm of the festival.
Festival images are enlarged and stretched until they break into pixel fragments. This process creates a visual metaphor for Malevich’s search for pure form: photography dissolves into geometry, revealing the underlying structure of the image.
Outdoor media prioritizes instant recognition. The QR code becomes a key navigation element, enabling quick access to information. In several formats, it appears independently, serving the client’s need for fast, direct interaction with the program and venue details.
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Hi, I’m Dasha Kutsil,
a communication designer and visual strategist.
I strive to make systems feel sterile and alive.
Enjoy working with contrasts. Creating design that feels
both intelligent and emotional.
Structure, motion, and generative tools — the way for me to find
where clarity becomes character.
Dariekutsil@gmail.com
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