Digital Opera is a multidisciplinary festival that brings together classical music, theatre, and digital media. The identity was created for a public cultural event where tradition and technology exist side by side.

The visual system is built around the idea of layered rhythm. Classical music develops through repetition and variation, while digital media operates through grids, cycles, and iterations. These two logics merge into a single visual language that balances structure and movement.

A key element of the identity is the “<” symbol. It references musical notation, programming languages, and navigation systems at the same time. In layouts, it works as a visual accent and a directional marker, guiding the viewer through information like a conductor guiding a musical phrase.

Typography and graphic elements follow a modular logic inspired by musical scores. Visual blocks shift like measures, density changes create pauses and accents, and compositions move between calm and more intense moments without becoming chaotic.

Printed materials and outdoor formats were designed to work in motion and at different scales. The system remains readable from a distance while preserving its rhythmic complexity up close.

The identity extends across posters, navigation, printed materials, motion graphics, and merchandise. All elements are built within a single modular framework, allowing the system to stay consistent while adapting to different formats.

Project by Daria Kutsil, 2025.
Includes identity, visual system, printed materials, motion graphics, and brandbook development.